No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Hot Wheels ROCK!

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I’m going to be doing a series of posts focusing on my favorite brands (highlighted by the ads to the right) and the types of marketing campaigns I’d like to see them do utilizing some of the new methodologies I’ve posted about. The first brand I’m going to do is Hot Wheels! When I was a kid, Hot Wheels and Matchbox were one of my favorite toys and with the birth of my son...

Does the 80/20 Rule Apply to Online Products?

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Depends on your audience. If you’re running a business with users that are technically astute, then it’s more like the 99/1 rule. Businesses like Brightkite built out their product by tapping into collaborative users and listening to everyone may prove to be more important than someone with a more traditional online business model. Older models (like a job board) are more likely to...

Is Transparency the Same as Humanity?

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Back in late January, Michael Arrington of TechCrunch fame posted a story called Some Things Need to Change where he tells the story of someone spitting in his face at the Digital, Life Design conference in Munich. Now for those of you who don’t know who Michael Arrington is, it is safe to say that he has become famous as a polarizing figure. He takes a position that’s sometimes...

Is Jakob Nielsen’s Website Usable?

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For those of you that don’t know who Jakob Nielsen is, click on this link. For those of you that don’t want to leave the comfort of my site, I will simply say he is one of the founders of web usability. For those of you that don’t know what web usability is, it would suffice to say that it is what Jakob Nielsen does. (I use  this logic on my four year old; drives her nuts.) The...

The Man Brand Needs a Mean Motor Scooter

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Summer is in full swing and once again, I’ve seen many men on scooters. Unfortunately they all, for the most part, look very uncomfortable. Not with the quality of the ride but with the fact that they’re on a glorified moped (also known as a scooter). Watching some poor emasculated sot whiz by, hoping you won’t notice him is funny to see, but one can’t help feel some...

If You’re Hungry for New Shoes, Try Puma’s Mongolian Barbeque

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If you have narrow feet and want your own customized shoes, go to Puma’s Mongolian Barbeque. The site launched in 2006 (yes, that was three years ago; I’m just getting around to it. I’ve been busy!) and allows you to customize your shoe just about any way you’d like it; except allow you to order it in a different width. It is a perfect example of what most remember The...

Why Can’t I Stream Movies from Netflix Without Being a Member?

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Why can’t I stream movies from Netflix without being a member? I understand Netflix not wanting to send a non-member a DVD but I’m not talking about that. I just want to stream a movie and don’t really want to join. This is not because I don’t like the company but because I can’t plan out when I’ll watch a movie due to the constraints of fatherhood. Netflix is...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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