No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

A Trip to Twitterville

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This is my third book report and again, the spoiler alert is in effect. I recently finished the book Twitterville by Shel Israel who also co-authored a great book on blogging entitled Naked Conversations. Twitterville is well written and describes in detail much of the world that we are only now beginning to see. It reviews how businesses/people use the application and the diverse methods people...

Will iPhone Apps Replace Mobile Sites?

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Businesses have been asking me (for a long time) if they should create mobile sites (WAP) for their business. I think they should be asking themselves if they should be producing iPhone applications instead. I believe that applications can provide a much better experience than mobile sites. I thought maybe mobile sites could be designed to behave more like applications; then I remembered that WAP...

I’ve got Soul, but I’m not a Soldier cont’d

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My ears are still ringing this afternoon. Got a total of 4 hours sleep. I feel so young! The marketing side of me was watching last night as well and there were several things I’d like to see The Killers do to help build their brand. When I started going to concerts people held up lighters for some songs. Last night there were no lighters, only mobile devices being held in the air. I...

I’ve got Soul, but I’m not a Soldier

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Tonight was a magical night. At 9:09pm on 9.9.09 my wife and I were at Red Rocks, watching roadies try to fix a part of the stage.  10 minutes later The Killers had blasted into their first song Human. 20 minutes later, a rust colored 3/4 moon rose above the horizon to the east. All of this; the music, the volume(!), the venue, the visual of the light show beneath you with Denver off in the...

Wikipedia Prepares to Monetize

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I read on the 26th that Wikipedia is now going have subject matter experts review various entries. There have been editors that reviewed entries for overall quality but never an assigned subject matter expert reviewing the entries. I wonder which entries will reviewed and how the decision was made to review those. (For those that are not reviewed by SMEs, Wikipedia will be highlighting...

iPhone Monetizing New Web: Why is Ad Interaction so Much Higher?

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Way back in April I posted about the potential for the iPhone to monetize the new web and the fact that the level of ad interaction within apps was much higher than mobile advertising. (50% of AdMob revenue comes from iPhone ads while iPhone ads only comprise 1/7th of their inventory.) I initially thought (and hoped) that these ads were contextual. An example of this would be ads for...

Embrace the Brand Challenge

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I’ve been reading Word of Mouth Marketing by Andy Sernovitz and it has some great insights. (Book report coming soon!) In one section of the book he mentions Harley Davidson, Apple and Nikon as brands that have a rabid fan base via word of mouth. These are brands that we’ve all heard of and when I thought about it, with the exception of Nikon, all are noted as a complete pain in the ass to...

Advertising or Marketing Online?

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I’ve been talking with a couple of friends of mine about the business of agencies. One is starting an agency and the other is going to sell theirs. The first person is only interested in creating beautiful sites based in Flash and the other has been working on honing search engine marketing (SEM) expertise. They both see the Internet differently. I would say the first falls into the...

Child’s Play on the iPhone

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It seems like there is a huge potential market for iPhone games focused on 3 – 6 year olds. Kids too young to use the phone but want it in their hands at all times. I have to hand mine over to my son every time he sees it. The issue I have in handing it over (other than him throwing it as far as he can) is that I’m handing him something that emits radio active neutrons (a.k.a...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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