No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Consumer intent through tweets & status updates (video)


Scott Hoffman of Cliqology talks about consumer intent at the Webtrends Engage conference in New Orleans. He used to help him determine the trends. The amazing thing is that this does not count tweets and “status updates” (great branding by Facebook!) that don’t use URL shorteners. I’d like to like to know that stat . . . He talks very quietly so turn it up and...

Going mobile with Icelantic skis


It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time and explore additional things Icelantic could do to help deepen their brand. Most of...

ITEC 4700: Class 17 – Web 3.0


Last night we reviewed the concept of Web 3.0. It’s the end of the quarter so I let some videos do the talking. Before we watched the videos below I had the students fill out the course evaluation online. This is an interesting feeling. You feel like your future is in their hands as much they feel with it with their grades. I vaguely remember this from when I attended. Strange feeling all...



Several days ago I walking with a friend towards the intersection of Yosemite and Mineral. We’re talking about something random when we heard the sounds of screeching brakes, followed by the obligatory metal on metal explosion. Someone was turning through the intersection on a red light while someone had gunned it trying to make the red light. Bad accident. My friend pulled his cell out and...

ITEC 4700: Class 16 – Monetizing Web 2.0


Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

What product means today


I recently posted about Retail 2.0 and the impact the convergence of real world and digital world will have on retail products. Examples of this convergence are QR codes, augmented reality; browsers and “the other flavor” and things like SixthSense. These examples and how they’re applied are bridging the gap between digital and physical. Businesses that create products have been...

ITEC 4700: Class 15 – Twitterville


Tuesday two students presented Shel Israel’s book, Twitterville. They did a great job and took a deep dive into the lessons learned covered in our Twitter class. In hindsight, next time I’ll have the Twitterville presentation and the Twitter class coincide. Seems like common sense but I wanted to get to Twitter earlier than later since it is an important marketing engine and...

ITEC 4700: Class 14 – Social Mobile


Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about  existing technologies that enable location based offerings to be possible. Loki (by Skyhook) – The technology behind Brightkite’s location detection Geominder...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.