Not sure how I missed this (My4SquareAlibi), but it actually works and the “product videos” are very funny. More videos with a less than family feel are here. Enjoy!
Gamification explained by Adam Kleinberg of Traction
I got to see this presentation from @adamkleinberg of Traction a couple of weeks ago at Intuit. Great stuff!
View more presentations from Traction
Social is the future of the iPad
So . . . I’ve been collecting stats on the iPad as they roll in and I’m now convinced of several things The iPad is device emphasizing engagement: meaning because of it’s intuitive interface and the experience it affords, it’s inherently more compelling, on a biological level. (No joke. The keyboard and the mouse are abstractions that we’re only now shaking off.)...
What’s media stacking and how can I use it?
For months now I’ve been seeing stats the increasing number of us that watch television and text or watch television and work on the computer. This is known as media stacking. I do this all the time and I took and informal poll of my students and 100% of my students do this. This of course begs the question; how can I take advantage of this? Assuming you’re a business you can utilize...
The future is 160 characters (or less)
It would’ve been painfully ironic if the title of the post was more than 160 characters . . . I’m seeing several trends that indicate marketers are going to need to get better at being concise. (Something I struggle with as you will see from the length of this post.) People are inundated with information and consumer simply don’t have time. Less is now, officially more. SMS...
Great use of QR codes by Tesco Homeplus (video)
What to do when your app’s target market is off-target
I have student in my Information Technology Strategy class that has what we all like to call, a “good problem”. They’ve released an app called Who’s Like Me (not site yet) and has had some success with the number of downloads. The issue is, these downloads are happening nowhere near the US target market. In short, the app makes use of your zip code to help you find...
Google+ will not impact Facebook (video)
Let me start by saying that Google+ is a great idea. For those that don’t know, the idea behind Google+ is that you’re able to categorize your friendships with people from family, friends, acquaintances, professional contacts, etc. This is something Facebook should have done years ago as more and more people have begun to suffer from multiple persona disorder. (One of my students...
Facebook and their expansion into social activities
As you may suspect, I spend an inordinate amount of time thinking about Facebook. Â Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature. Movies – People love to watch...
Ramona Pierson at TEDxDU
My wife and I were in awe of Ramona Pierson at the latest TEDxDU. First for her story and then for her contribution to personalizing education. These videos are definitely worth watching.