No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Should you be targeting a market you’re not in?

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Imagine a room filled with MBAs, working on developing the next marketing push. At the core of the conversation is trying to determine what the “common man” wants. I’ve been in that room. I was one of the MBAs. The feeling of futility grows the more times you go through that exercise. You do your best to collect the information you need and yet some part of you understands the...

Building a business, blogging and a lack of passion

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I was talking with a friend of mine today and he described a situation where he was trying to help a client understand that based on her business model; she needed to be the one to blog for her business. She replied; “I don’t have much content and was hoping you could blog for us.”. This was after a conversation last week where she shared with him that she was really passionate...

Virtual goods on the mobile web

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Recently, there have been numerous stories about social networks, virtual worlds and gaming sites utilizing virtual goods as a way to monetize their offering. The game FarmVille is something many Facebook users are familiar with and the game allows you to “farm with your friends”. It’s currently the most popular game on Facebook with over 82 million users and members can use...

Usability on the Touchweb

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I’ve been working on redesigning my site, starting with the mobile aspect first and it’s an interesting exercise to go through. The first thing I considered was how navigation works. When I use my iPhone, I don’t necessarily want to use two hands to navigate. I usually have it in my right hand and use my thumb to navigate; turning it horizontally for data entry. This means that...

Mobile: a perfect storm

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I’m in the process of redesigning my site and yes; I have been for several months. I’ve been rebranded myself as of 4 months ago; focusing on social media, mobile marketing and the impact on consumer goods. The redesign is a difficult process and it would be much smarter to just pick an existing template . . . but . . . you know how that whole wisdom thing goes. Anyway, I’m in...

Web 2.0 for the CIO (part 1)

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I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...

TEDxDU!

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I have been a fan of TED (Technology, Entertainment and Design) since 2006 when I stumbled upon a video of a man talking about the intelligence of Octopi. Wikipedia has more background information than I’m willing to get into for this post and it would suffice to say that TED conferences and their speakers provide profound perspectives. The goal of the organization (my own words) is to...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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