No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Facebook could own situational advertising

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Yesterday Facebook announced that it was simplifying privacy and launched a massive PR campaign to prove it.  Assuming they can get over this little issue of privacy, they stand to own a huge chunk of advertising. Yah. I know. Big deal. Advertising is not cool nor does it work. 2% click-through!?!?!? Are you kidding. But this is a big deal. This advertising will be situational! What is...

Green Foam is good for you!

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Green Foam is a business a that creates and recycles surfboard cores. The dirty not-so-secret of the surfing industry for years was that in order to create the cores for surfboards required the use of noxious/pollutant materials. When Clark Foam shut down in 2005 after being in business since 1961, it left a huge void with many surfers running around buying boards (and blanks) trying to stock up...

Simon Sinek at TEDx Puget Sound: focus on the why

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Simon Sinek makes some excellent points in this TED video but I have to admit, I don’t agree. Just in case you don’t watch the video, his supposition is that why something is done is the most important thing when creating products, services or anything for that matter. I believe intent is important and have gone as far as questioning whether or not people should be marketing things if...

Mobile; not stupid simple

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I keep hearing people that say mobile (web/app) needs to be “stupid simple” for people to use and although I do believe that usability is important, mobile does not need to be stupid simple. It needs to be smart. Smart like a Swiss army knife. For mobile, smart is: Easy to use interface – Usability is the number one reason why Apple’s smartphone has taken the smartphone...

Foursquare isn’t important. The behavior is.

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Most of the time, when I talk to entrepreneurs about what can and can’t be done, they see the potential limitation as a function of the technology. Well, I’m here to tell you that technology isn’t the issue. Just about anything short of time travel (which Google is currently working on) can be done. Technology is not the limiting factor. User behavior is. I have at least three...

Is a Facebook-only browser called Rockmelt the start of the semantic web?

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The web 3.0 video below reviews the concept of the semantic web and frames it in a way that most can understand. It’s worth watching and the focus of the semantic web is context. “Joshua wrote the post” or “Sarah watched the movie”. This is something that Google doesn’t do. They’re trying to do it with social search but let’s be very clear about...

The Plecostomus and the myth of the social media Guru

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The Plecostomus is a fish that’s commonly referred to as a sucker fish. It uses it’s mouth to adhere itself to the side of the fish tank, feeding off of the algae but the most amazing thing about this fish is that it grows to a size that “best fits” the tank. Maybe other fish do this but this is the only one I know of. Right now you’re asking yourself; What does this...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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