No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

The future of search is a layered cake


Some months ago I was surfing the net and came upon a post that featured a brief conversation at the end of it. Someone was watching a panel discussion and they were talking about the future of search. (I wish I could find the post.) They were discussing the rise of social search and predicted that search/search results would eventually have three layers. Social – Return results from your...

Information Technology Strategy: Class 9 – Google


Obviously, Google is a pretty big subject to cover in only one class. You could teach an entire quarter on Google highlighting all that the web giant offers, but . . . I only had 2 hours and 10 minutes. Google, for lack of a better way to say it is the web. Without Google the vast ocean of content would be relatively inaccessible.  Metaphorically, Google could also be thought of as the axle and...

Geo-fencing according to Location Labs


I found this video from Location Labs talking about three variations on the concept of geo-fencing. The first time I’d heard of geo-fencing was when Sonic restaurants incorporated it into their marketing mix. My take on what could be done with this is below the video. The three types of geo-fences described in the video are: Static – An individual receives location based offers as...

A recipe for a personalized Twitter feed


After lecturing last quarter, the host professor asked me; “How do you keep up with all that’s going on?”. I told him that I’d setup a personalized RSS feed via Twitter and because of this, I’d found numerous posts, articles, white papers, case studies and other resources that have proven to be invaluable. I don’t tweet much but am an avid Twitter user. That...

Information Technology Strategy: Class 8 – Mobile


Last night we started covering the mobile landscape. My goal was to cover the basics but we quickly got into the rock-n-roll. First, let’s talk about off-deck vs. on-deck. In a nutshell, on-deck is the AOL experience for mobile. Think Motorola Razor. The official definition is: A browseable portal of links to content, pre-configured usually by the network operator, and set as the default...

Just use Google


This post is for all of those businesses whose site search is so bad that you have to leave their site, go to Google, type in your search terms with their business name just to find anything on their site. Search is such an integral part of our online experience . An essential key to usability. To not get search right is dangerous. Categorically, everyone business that’s not using Google...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.