No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

-Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

The death of the long tail and it’s impact on discoverablity (infographic)

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If you don’t know what the long tail is it would be good to read this book. The book written by @chr1sa outlines several important things but has a tremendous impact on Google’s search. ~1/3rd of searches on Google are terms that had never been seen before. The last section of the long tail generates a significant amount of revenue for Rhapsody. 30% if memory serves. Needless to say...

The impact of the post-pc era on residential architecture

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I posted about the impact social media could have on architecture a year ago and have recently been thinking about how our post-PC devices, impact our in-home behavior. My wife and I are on our devices all day and these are some of the things I believe will be impacted. No more book shelves – I’ve always thought book shelves displayed prominently as a backdrop in residential...

iPad users buy more but it may have nothing to do with the device

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I’ve been running around gleefully, telling everyone who’s willing to listen that iPad users buy more online and gosh darn it – it must be the devices fault! Well . . . sadly . . . this may not be true. If you look at my previous post, you’ll see that average iPad user is NOT your average online shopper; specifically the demographics where they compare iPad owners to the...

Mobile Marketing Class: Day 4 – Mobile Usability

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Tonight we covered mobile usability and the impact it has on business. For me, usability is marketing. I define marketing as a mutually beneficial relationship between a business and its customers With this definition, it’s easy to see that usability is marketing and branding AND could be considered a cost reduction for operations. We reviewed the concept of progressive disclosure and then...

Mobile Marketing Class: Day 3 – Mobile Applications

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Tonight we reviewed a great white paper by the founders of the now defunct Photokast. The white paper reviews the pitfalls around creating applications. There are numerous lessons learned but my favorite is the advice of Northwest Venture Partner’s @timechange (warning; he doesn’t tweet much) to focus on the 7 deadly sins in regards to creating an application. Lust – Dating...

The Facebook Project: Politics (video)

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I posted about the Facebook Project back in March of 2011 and then pushed out an update I received in August on how Facebook may impact the global economy. Somehow I missed the October update on FB’s potential influence on politics. Better late than never. Enjoy!

App as tool

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In the past I’ve referred to a smartphone as being like a Swiss Army knife. A collection of individual tools that a person can use throughout the day. Some GPS based. Some based in augmented reality. Some focus on communication. If you subscribe to this and obviously I do, that places added importance on the quality of the app. Apps are not mobile sites and yet many treat them as such. An...