Great video highlighting which products will die in the near future because of technology. Change is hard . . .
Technology kills! (video)
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How touchscreens work (infographic)
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Forkly (video)
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I’m excited to have Martin May & Brady Becker guest lecture in my class tomorrow night. I posted about their new venture back in September and here’s a video outlining @Forkly.
Mobile Marketing Class: Day 7 – SMS
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Tonight we talked about the SMS marketing. We covered the fundamentals around launching a marketing campaign but I quickly followed those fundamentals up with recommendations that an SMS agency be hired. Someone like Mozes and DOTGOÂ are adept and handling the sheer joy that are the carrier playbooks. For those of you lucky enough to never have suffered this process,the playbooks are a set of...
GM augmented reality forces you to clean your passenger side window
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More stats on the mobile influencer (infographic)
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Mobile SEO video from SEOmoz
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Some good stuff in here from @cyrusshepard. . .
Mobile Marketing Class: Day 6 – TEST!!!!!
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I’m posting this live, from my class. My undergrads are taking their first essay test and LOVING every second of it! (I actually had a student ask if they could get extra credit if they did the test on their smartphone. NICE!) I’m not a fan of tests since most people will never take a test in the professional world, unless they get certifications. I definitely prefer to give huge...
The things you know, you know
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Let’s talk about knowing. There are things you know, you know. There are things you know. And the things you know you don’t know. When I read something about nuclear physics: I know I dont know. When I read something elemental about social marketing; I know. (Click here to read about the myth of the Guru.) When I read something about a marketing campaign I contributed to: I know...
Mobile Marketing Class: Day 5 – Mobile SEO
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Last night we covered mobile SEO. Luckily, most of the students were familiar with SEO so it was much less of a conceptual hurdle. To ensure everyone was on the same page, we outlined the basics and then moved on the differences for mobile SEO. Conversions are hard to track because mobile searches end up with in-store purchases more than standard web searches. When you look at analytics for...