No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Flavors of mobile offerings for business

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When I talk with businesses and students about the latest mobile marketing methods, they tend to feel like the potential is all over the map (no pun intended) and I thought it would be good to categorize these offerings for the sake of clarity, as we move into the new hyper-local world. Opportunities – These are time sensitive offers such as discounts or coupons. There is data out there...

Information Technology Strategy: Class 12 – Book Reviews (part 1)

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Last Monday we had students present the following readings; Wikinomics, The Cluetrain Manifesto and Getting Real. It’s amazing to me how well Cluetrain has held up after being in print for 10+ years. Wikinomics was written in 2006 and Getting Real was written a while ago. One of the students commented on how long ago Wikinomics had been written and I definitely loathed the experience of...

Cultural notes on Brazil from Ricardo Mello

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Back in May, I emailed a friend of mine from Brazil, about the graph below and asked him: what is up with Brazilians?!?!? His response is as follows: Brazil had an early start adopting the internet and in fact, over the years developed a strong internet culture and environment. It has local internet companies and probably around 80,000 million people with Internet access (Brazil’s active...

Delivering Happiness book review

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I finally finished Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh which is a book about Zappos. I read most of it and then stopped short of finishing by about 60 pages and then let it sit there for one month. Not smart. From what I remember of the beginning of the book, Tony believes in WOW-ing the customer and he repeats this mantra throughout the book. This is...

Information Technology Strategy: Class 11 – Human Capital Management

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Tonight we had Tim Glennie, Managing Partner at BridgeView IT, come in and talk about all things regarding human capital management. Tim has been in the IT recruiting field for many moons and is excellent at what he does. What he does exactly is find the right people (skill set/culture) for the job and when it comes to IT, that’s the essential element. I sent Tim some questions and asked...

Seth Godin on Social Capital

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Godin doesn’t say it explicitly but what he’s referring to is social capital. I don’t necessarily agree with the statement about worthless relationships since people come in and out of your life, in a business sense, all the time. There are simply  differences in how relevant someone is today as compared to tomorrow. I do agree that watching the numbers and thinking your...

Locals only: What does hyper-local mean?

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We’ve been hearing the term hyper-local thrown around and declared the future of social media/mobile for the past year. Sounds great. Now, what the hell does it mean? At 30,000 ft, hyper-local means instead of saying Denver, you’d break Denver out into its constituent parts such as Highlands, Capital Hill, LoDo, LoHi, Edgewater, Cherry Creek and WashPark. Something, only locals would...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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