No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Viva la Death-ray!


As a youth I was somewhat less than engaged in academia. Specifically high school. Actually, to say that I was “less than engaged” would be like saying nuclear bombs make a loud sound when they explode. My motto was ‘D’ is a passing grade and I worked to insure that I barely got by. As hard as one can, given the goal is to simply not fail. I had many excellent instructors...

Information Technology Strategy: Class 16 – Last day


Tonight was the last class with our final group presentation. We had a group of students present their pizza delivery business model and it was great combination of tech; online, applications to SOLAR! They utilized most of the technologies we discussed in class it was good to see a traditionally low-tech business model empowered with technology. I also liked the fact that they targeted foodies...

Look who’s hiring!


If you want to know what your competition is working on? Take a look at what they’re hiring for. This is something that many strategists overlook. The most recent example of this can be seen with Apple’s hiring of Benjamin Vigier. Rumor is that iPhone 5 will have mobile commerce capabilities built in. Apple also posted a job for a ‘Senior Antenna Engineer’ two days after...

Information Technology Strategy: Class 15 – Final Presentations (round 2)


At the beginning of this class I handed out NDAs, which as you may have guessed means that I have a group of students with, what I believe to be an excellent idea utilizing augmented reality. So . . . that’s all I’m going to say. I will be working with them to refine the business model and help them get introduced to those that can get them funded. Should be great! The second group...

Information Technology Strategy: Class 14 – Final Presentations


Tonight we had two final presentations. The first was a review of  Noodle’s & Company social media strategy and then recommendations for future strategies. The presentation is below and my students nailed it. Overall Noodles does an excellent job given the resources they have to work with. (They sorely need to redesign their site. Looks like the Ugly Dolls site; which I love because...

Information Technology Strategy: Class 13 – book review/presentation


Last night we had the final review of the book The World is Flat. This book by Thomas Friedman outlines how globalization is allowing for new and flexible business models. This book can be a blueprint of sorts for online businesses and the overriding message is to operate with as much expertise as you can afford yet remaining as lite as possible. The net impact of all of this is that your...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.