No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

My cultural advisory board


For the past 4 years, I’ve branded my consulting services mobile/social as CRUCES and have consistently played with the idea of starting my own business with employees, an office, lunch breaks and overpriced chairs. I’ve also played with the idea of creating an advisory board and this is where the fun begins. Business today is about niches, which you can think of as cultures. Cultures...

mobile + social + location = events


Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...

Researchers To Marketers: Go Social, Mobile


This post was taken directly from MediaPost. I love it when people with big fancy PhDs agree with me and what I’ve been saying for the past two years! Two reports released Monday underscored the increasing importance of social media in the marketing scheme. As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should...

Diesel’s social commmerce


I’ve posted about the flavors of social commerce before and mentioned Diesel’s in-store connection to Facebook in Spain. It looks like the experiment is over and they’re going to promote this form of social commerce using QR codes. I love it!

Does your business need an app?


I keep hearing this question. Well, actually it’s more like, “Does my business need an app?” but you get the idea. The answer is, of course; it depends! It depends on whether your business has a brand. (Yes. There are many companies with almost no brand and some make quite a lot of money.) Apps are brand tools. They facilitate your brand experience on a mobile device. That brand...

TEDxDU 2011 review


This year’s TEDxDU was AMAZING!! There was something for everyone. At least I think there was. There was a lot for me and my wife! I will be posting the videos of my favorite presentations, as soon as they’re available and I wanted to summarize some of the best presentations in no particular order. Jose Guerroro – A slam poet that was born for the stage. He was amazing! The...

Fighting to not lose


On April 30th, I watched Mixed Martial Arts star, Georges St. Pierre – known by his fans as GSP – defeat Jake Shields. This was the 6th successful defense of his title and by the middle of the fight, it became apparent that GSP was doing what a lot of companies do; fight to not lose. Georges is excellent at figuring out what his opponent’s strength is and then defending against...

Can Google become a social company?


The general belief is that Google desperately wants to become a social company. Why? Because social will soon become the default state of the Internet. These stats will give you sense of where we’re headed. Facebook currently has 680 million users Facebook has more traffic than Google 33% of all Internet traffic from the US is bound for Facebook At this point Google can’t become a...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.