No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

App as tool


In the past I’ve referred to a smartphone as being like a Swiss Army knife. A collection of individual tools that a person can use throughout the day. Some GPS based. Some based in augmented reality. Some focus on communication. If you subscribe to this and obviously I do, that places added importance on the quality of the app. Apps are not mobile sites and yet many treat them as such. An...

Social Media vs. Social Business


I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...

Mobile Marketing Class: Day 2 – Gamification


Tonight we covered gamification and I used the book Gamification by Design by @gzicherm to structure the class. (It’s funny. As you read this book, you find yourself continuously equating game theory to marketing strategies.) In a nutshell, gamification is about baking human nature into digital interactions with your customers. The book is definitely worth reading. We discussed player...

Communication persona


I recently received the notifications on the right from the The New Work Times, AFTER I had unsubscribed from the email list because (you guessed it) I didn’t want to receive duplicate information. I recently enabled push notifications from the Times app and I’m not picking on the TNYT. Instead, I’m offering this advice. When enabling push notifications, ask the recipient if...

Mobile Marketing Class: Day 1 – Overview


Tonight was the first night of my mobile marketing class. I’ve got 14 students and many of them are VERY sharp. Before class even began I heard students discussing Flipboard and Instagram. A very good sign indeed! This is the first time mobile marketing class offered by Daniels and I feel honored to be teaching it. If you’ve read this blog for any length of time, you know that...

Global map of social networking 2011


I know this is sooooo last year but I found this map/infographic and it feels like you’re looking at a 3D image without having the glasses on so it hurts the eyes, BUT it has some great information. (For those of you who read this blog with 3D glasses, you’re probably getting more out of this post than any other post before. Also, I hope you don’t run around wearing those things...

Happy Holidays!


I’m going to take some time off and will be back on the 3rd of January. I hope everyone has a safe & happy holiday filled with big expensive gifts and snowboarding!

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.