In the past I’ve referred to a smartphone as being like a Swiss Army knife. A collection of individual tools that a person can use throughout the day. Some GPS based. Some based in augmented reality. Some focus on communication. If you subscribe to this and obviously I do, that places added importance on the quality …

I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just …

Tonight we covered gamification and I used the book Gamification by Design by @gzicherm to structure the class. (It’s funny. As you read this book, you find yourself continuously equating game theory to marketing strategies.) In a nutshell, gamification is about baking human nature into digital interactions with your customers. The book is definitely worth reading. We …

I recently received the notifications on the right from the The New Work Times, AFTER I had unsubscribed from the email list because (you guessed it) I didn’t want to receive duplicate information. I recently enabled push notifications from the Times app and I’m not picking on the TNYT. Instead, I’m offering this advice. When enabling …

Link to Facebook infographic (video)

This is a great video infographic that outlines Facebook statistics now. Enjoy!

Tonight was the first night of my mobile marketing class. I’ve got 14 students and many of them are VERY sharp. Before class even began I heard students discussing Flipboard and Instagram. A very good sign indeed! This is the first time mobile marketing class offered by Daniels and I feel honored to be teaching …

I know this is sooooo last year but I found this map/infographic and it feels like you’re looking at a 3D image without having the glasses on so it hurts the eyes, BUT it has some great information. (For those of you who read this blog with 3D glasses, you’re probably getting more out of …

I’m going to take some time off and will be back on the 3rd of January. I hope everyone has a safe & happy holiday filled with big expensive gifts and snowboarding!

I just read that Instragram has become the biggest mobile social network recently and if you like photography and can’t put your smartphone down, it’s for you! (If you like photography and surf the web endlessly, Pinterest is for you!) Below is an infographic about Instagram. Enjoy!