No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

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Mobile Marketing Class: Day 10 – Red Rocks Review

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Tonight we reviewed our conversation with Red Rocks earlier in the day. About 8 students and myself interviewed some of the team members at Red Rocks and again we saw that there is nothing but opportunity. The trick will be amplifying Red Rocks existing brand through mobile marketing and mobile technology without diminishing the brand. Some of the issues/opportunties we discussed are listed...

Facebook’s big bet on mobile

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From today’s public filing for Facebook, the following sentence was listed as one of the risks. We believe that mobile usage of Facebook is critical to maintaining user growth and engagement over the long term, and we are actively seeking to grow mobile usage, although such usage does not currently directly generate any meaningful revenue. It’s important to note that they currently...

Mobile Marketing Class: Day 9 – Events

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Tonight we covered the concept of events as it relates to mobile marketing. Events are an essential element to any brand experience and we reviewed how to address the three phases of an event; before, during and after. We reviewed strategies and tactics that can be used prior to the event leveraging Facebook, Tweetups, SMS, QR Codes and mobile email. From there we moved onto methodologies during...

Mobile Marketing Class: Day 8 – Guest Lecture by Founders of Forkly

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Last night we had Martin May & Brady Becker of Forkly come in to guest lecture. Martin & Brady are an excellent example of new business and are on some level, the competition for marketing students. They are technologically enabled, business savvy entrepreneurs. They are the kind of business people that make marketing students want to be able to write code. Martin & Brady also founded...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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