Let’s talk about knowing. There are things you know, you know. There are things you know. And the things you know you don’t know. When I read something about nuclear physics: I know I dont know. When I read something elemental about social marketing; I know. (Click here to read about the myth of the Guru.) When I …

Last night we covered mobile SEO. Luckily, most of the students were familiar with SEO so it was much less of a conceptual hurdle. To ensure everyone was on the same page, we outlined the basics and then moved on the differences for mobile SEO. Conversions are hard to track because mobile searches end up …

If you don’t know what the long tail is it would be good to read this book. The book written by @chr1sa outlines several important things but has a tremendous impact on Google’s search. ~1/3rd of searches on Google are terms that had never been seen before. The last section of the long tail generates a …

I posted about the impact social media could have on architecture a year ago and have recently been thinking about how our post-PC devices, impact our in-home behavior. My wife and I are on our devices all day and these are some of the things I believe will be impacted. No more book shelves – …

Link to The Facebook Project: Society (video)

I’ve been running around gleefully, telling everyone who’s willing to listen that iPad users buy more online and gosh darn it – it must be the devices fault! Well . . . sadly . . . this may not be true. If you look at my previous post, you’ll see that average iPad user is …

Tonight we covered mobile usability and the impact it has on business. For me, usability is marketing. I define marketing as a mutually beneficial relationship between a business and its customers With this definition, it’s easy to see that usability is marketing and branding AND could be considered a cost reduction for operations. We reviewed …

Some great numbers here. Enjoy!

Tonight we reviewed a great white paper by the founders of the now defunct Photokast. The white paper reviews the pitfalls around creating applications. There are numerous lessons learned but my favorite is the advice of Northwest Venture Partner’s @timechange (warning; he doesn’t tweet much) to focus on the 7 deadly sins in regards to creating …

Link to The Facebook Project: Politics (video)

I posted about the Facebook Project back in March of 2011 and then pushed out an update I received in August on how Facebook may impact the global economy. Somehow I missed the October update on FB’s potential influence on politics. Better late than never. Enjoy!