Last night we had Martin May & Brady Becker of Forkly come in to guest lecture. Martin & Brady are an excellent example of new business and are on some level, the competition for marketing students. They are technologically enabled, business savvy entrepreneurs. They are the kind of business people that make marketing students want …

Link to Technology kills! (video)

Great video highlighting which products will die in the near future because of technology. Change is hard . . .

Link to Forkly (video)

I’m excited to have Martin May & Brady Becker guest lecture in my class tomorrow night. I posted about their new venture back in September and here’s a video outlining @Forkly.

Tonight we talked about the SMS marketing. We covered the fundamentals around launching a marketing campaign but I quickly followed those fundamentals up with recommendations that an SMS agency be hired. Someone like Mozes and DOTGO are adept and handling the sheer joy that are the carrier playbooks. For those of you lucky enough to never …

Link to GM augmented reality forces you to clean your passenger side window

Some good stuff in here from @cyrusshepard. . .

I’m posting this live, from my class. My undergrads are taking their first essay test and LOVING every second of it! (I actually had a student ask if they could get extra credit if they did the test on their smartphone. NICE!) I’m not a fan of tests since most people will never take a …