No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Why the future of social is visual


A picture is worth a thousand words . . . Something we’ve all heard, thousands of times over the years. As our attention span/communication methods become more condensed and we’re asked to do more with less; is it any surprise that online communities like Pinterest, Tumblr or Instagram are hot properties? It shouldn’t be. At the dawn of the web, many people were confused with...

Social media vs. Social business: redux


For those of you keeping score, I posted about the difference between social media and social business, back in January. In that post I outlined the primary differences between the two and stated that I hoped the future of business was truly social and not simply using a Facebook business page to dump content into, hoping to get some likes. However, at the time I wrote the post, I believed that...

It’s time to optimize your site based on your customer’s location


Back in January @ryankim of GigaOm posted some new stats on how shoppers use their smartphone while in-store to collect product/price information. Kim stated that 33% of users do this and I’m sure this number will continue to grow based on increasing smartphone adoption and increasing consumer sophistication. What does price transparency and real-time product information mean for brick and...

“That’s not my target market.”


I keep having this reoccurring dream where I telling people about the need to address of the mobile influencer and they repeatedly tell me; “That’s not my target market.” Unfortunately, this is a waking dream and it happens when I’m talking with clients/prospective clients. But I do have a clarifying question for that statement and the conversation goes something like...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.