So . . . the iPhone is now inextricably entrenched in my life. I use it to record, organize, enhance and share my life. Barely a phone, more of a computer and definitely an extension of myself . And yet, there is always room for improvement. I need the iPhone – not an app – …

Tonight we reviewed all the other marketing methods that mobile marketers need to consider when creating a mobile marketing plan/campaign. Mobile marketing is not a standalone and overall the goal of the mobile marketer – other than to drive revenue – is to insert digital into the physical experience through things like mobile search and …

Link to Sesame Street’s new augmented reality game (video)

I’m really curious to see my kids interact with this. Enjoy!

This past Thursday we we covered mobile advertising. This is a relatively new model and there is a ton that businesses need to learn. One of the main differences we discussed in previous classes is that people see mobile phones as an extension of themselves. They are apart of our most personal conversations and for …

Link to Pavlov loves GranataPet (video)

Tonight the undergrads are taking their second essay test, while their graduate counterparts are working on the mobile marketing plan. We only have a few more weeks left of class and I’m excited to see what the students came up with for the Red Rocks mobile marketing plan/campaign. Next class we’re covering mobile advertising and …

When I grew up being called a geek or a nerd was a very negative thing. (See infographic below for the difference between the two.) Over the last several years, being called a geek has become a badge of honor, so much so that you can now geek out over your subject of choice. For …

Link to Some great mobile augmented reality experiences from D’Fusion mobile (video)