No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

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The thing that will kill Facebook

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It’s hard to imagine a world without Facebook and yet, if this infographic is to be believed, online empires only “own” the mindshare of the market for around 11 years. This means Facebook has only three years left!!! I guess Zuck will have the cry himself to sleep with his measly billion$. Infographic aside, the question is; what consumer behavior will displace the need to know...

The issue with personalized advertising

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We’ve all been sucked in by the hype around contextual advertising and many of us see these ads daily due to today’s tracking technologies. These technologies the tremendous amount of time spent online by consumers, understandably makes marketers giddy about the potential of personalized ads. The issue, that I see is around a person’s frame of mind. Just because I’ve...

Think TV 2020 Vision Series Two – Episode 2: A Creative Perspective (video)

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Dan Wieden of Wieden + Kennedy talks about the future of TV, advertising and social media. I like his comment on “personalized communication” at 5:08 and how much he hates it. What’s funny is that personalized experiences will become the norm. Soon, if something isn’t specifically for me, it will be seen as a failure. (Think of non-contextual search-based ads on Google...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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