Back in January @ryankim of GigaOm posted some new stats on how shoppers use their smartphone while in-store to collect product/price information. Kim stated that 33% of users do this and I’m sure this number will continue to grow based on increasing smartphone adoption and increasing consumer sophistication. What does price transparency and real-time product information …

Link to A magazine is an iPad that doesn’t work (video)

I keep having this reoccurring dream where I telling people about the need to address of the mobile influencer and they repeatedly tell me; “That’s not my target market.” Unfortunately, this is a waking dream and it happens when I’m talking with clients/prospective clients. But I do have a clarifying question for that statement and the …

Of course it can! Let’s face facts. No one actually looks for ads. No one. Most quality ads are a happy accident. “Delight and surprise” as they say. The only reason ads are still used is their low cost but with a whopping 1.21% CTR on mobile display ads, you have to wonder if it …

I’ve posted about brick and mortar businesses having the upper hand when it comes to mobile marketing. One aspect of this lies in Foursquare, Facebook Places, Google Places and Yelp offering more ways for those businesses to be found and connect with potential customers. But what do you do if you sell a product (or …

Link to Rob Reid on the $8 billion iPod

Last year I got the EpicMix app and I’ve been  out with it this year. (For a video outlining the service, click here.) I really enjoy tracking the my vertical feet but believe the app needs to add some features to really get me hooked. User generated photos – Currently you have to have a …