No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

RIP Anthony Bourdain


I’ve been watching Anthony Bourdain since 2005 and have blogged about him many times.  I’m don’t remember how I found his show No Reservations, but it was the only show I watched with any regularity for years. I appreciated his ability to reflect on a culture through sharing food with the locals and repeatedly said, “That’s the perfect job.” I’ll miss him...

Determining customer value by measuring engagement


I’m currently teaching an intro to marketing concepts course (online) in the MBA@Denver program.  We’re using 2U as the platform and it’s going well. One of the questions I received from a student last night was “Is there a yardstick for measuring value?”.  Unfortunately, there is no yardstick!  But there is a simple model to help you out. When you think of value...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.