No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

B2B social: part 1

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In 7+ years of blogging, I’ve never posted about social for B2B. I’ve had B2B clients all my professional life and other than a few differences, I contend that we’re still working to address the needs of people. There’s even a book written to support my opinion called H2H. It’s about rapport and solving problems. This post is about those differences and how you may...

Why the Apple car makes sense

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There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a person could fix there car if there was a problem because cars were...

Taco Bell’s Twitter miss

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I tweeted the message below after downloading the new Taco Bell app. For those of you that don’t know, Taco Bell 0wns Twitter. They’ve created some of the best brand moments and I agree with HuffPo that whoever runs their account, deserves a raise. As you can tell from my Tweet, I was surprised that they didn’t allow users to login with their Twitter credentials. I completely...

Good social should be like Dave Grohl

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For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people love the Foos is Dave Grohl, the human being. He does things that make you feel like he’s a...

Why Foursquare failed to reach escape velocity

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@simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have a different perspective having used the service since...

The Starbucks app needs to be more contexutal

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I’ve been playing with the Starbucks app for awhile and I like some of the things it does. I especially like the geofences it creates when I select my favorite stores. (When you get close to one of your favorite locations, the app creates a push alert that essentially lets you know you’re close AND they are ready to charge you for a drink!) I like this because I’m a geogeek and...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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