No such thing as spare time.
No such thing as free time.
No such thing as downtime.
All you got is life time.
Go.
-Henry Rollins
Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.
This post is for associations that are in emerging industries with niche expertise. I’ve had clients that want to tap into social media but the nature of their business makes it a challenge. I often recommend that they tap into professional associations within their industry and then develop a content strategy that makes sense. (Associations should be thought of as niche social networks...
I’ve been a fan of Tim Burton for many many years. It started when I saw Beetle Juice in 1988 and my appreciation has continued to grow over the years. I haven’t liked some of his movies nor have I seen them all, but as we get closer to Halloween, I’ve been seeing his reruns on TV and realized that he owns Halloween. His movies. The texture of them. His characters embody the...
Migrations are a natural phenomenon and I’m starting to wonder if migrating to IoT is in our nature. Below are some migrations I’ve witnessed recently and some thoughts on what it will take to get the IoT migration underway. For the past 7 years, I have parked my car at Observatory Park and walked 8 blocks to Daniels College of Business. 3 weeks ago I was on the phone with my wife as...
Update:Â This video has been taken down but you can see a “not so pretty version” here.
This is a great piece by VICELAND focusing on the usage of memes to influence the outcome of the last election. Enjoy!
This is a fascinating video about how quickly we subconsciously judge people based on their looks. This is most likely an evolutionary development and it means that you can’t trust your gut. Your brain does this to reduce cognitive load by classifying someone one way or the other but the implications are numerous. Hiring – Hiring is always a crap shoot and in fact, I’m always...
Aside from Russia Facebook was the Trump campaign’s best weapon.:) No matter what your political affiliation, you have to admit that Brad Parscale is the micro-targeting/multivariate master! Enjoy.
I recently read this piece by James McQuivey of Forrester and it’s definitely worth taking a look at. Just in case you don’t take my advice, the focus of the article is that large companies like P&G, GE and JP Morgan Chase are revisiting their digital (display) ad spend and are asking Google and Facebook for transparency into their reporting. When is an impression an impression...