Tonight the undergrads are taking their second essay test, while their graduate counterparts are working on the mobile marketing plan. We only have a few more weeks left of class and I’m excited to see what the students came up with for the Red Rocks mobile marketing plan/campaign.
Next class we’re covering mobile advertising and then finishing up with mobile’s fit in the marketing mix. After that, two days of presentations and then the last class we’ll discuss the future of mobile and what technologies/behaviors will shape our mobile experiences. And last but not least; the final exam!