This is an interesting infographic and there are two things that really stand out as critical to the argument.
- People do not shut off business thinking when on Facebook. Uh . . . maybe . . .
- Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with a brand on Facebook is a truly a one-to-one. Plus, I’m not sure that B2B advertising during sports events works. If social has taught us anything, it has taught us that eyeballs don’t necessarily equal customers/$$$$.
I do think it’s valuable to have a presence on Facebook if you’re a B2B but would watch it closely to see whether LinkedIn or Facebook drives the most interaction.