LinkedIn or Facebook for B2B? (infographic)

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This is an interesting infographic and there are two things that really stand out as critical to the argument.

  1. People do not shut off business thinking when on Facebook. Uh . . . maybe . . .
  2. Why do B2B businesses advertise during sporting eventsGood point but I’m not sure that watching TV and interacting with a brand on Facebook is a truly a one-to-one. Plus, I’m not sure that B2B advertising during sports events works. If social has taught us anything, it has taught us that eyeballs don’t necessarily equal customers/$$$$.

I do think it’s valuable to have a presence on Facebook if you’re a B2B but would watch it closely to see whether LinkedIn or Facebook drives the most interaction.

By Michael Myers

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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