Jason Momoa + Carhartt (video)

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A friend of mine posted this video on Facebook. It’s an amazing piece created by Carhartt showing Jason Momoa  (GoT, Justice League) with his family. They paint a picture of Momoa as a renaissance man, acting, directing, producing, painting, skateboarding, climbing, building and most importantly being a father. The story is transparent in that he talks about struggling being away from his kids and at one point, referring to his Carhartt’s as a “home on the road”. He also repeatedly acknowledges the women in his life. His mother, his wife and his daughters. This is probably one of the best examples of product placement I’ve ever seen. Go full screen and enjoy!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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