ITEC 4700: Class 14 – Social Mobile

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Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about  existing technologies that enable location based offerings to be possible.

We then discussed two of the major players in the location space. Brightkite and Foursquare. We talked about placestreaming, Kiteups (rhymes with tweetups), “caribou crossings (Brightkite wants to introduce you to the people that travel the same patterns that you do), the element of game (badges, mayors, etc), some of Foursquare’s recent deals, Facebook supporting Foursquare check-ins and the concept of location as a platform.

I forgot to mention meetMoi in class. Great idea for a mobile dating site and prior to class one of the students found PleaseRobMe.com. (It’s only a matter of time before the founder of Foursquare get their homes broken into by the creators of PleaseRobeMe.)

From there we touched on trends:

I then listed out a number of sites that are focused on information for the mobile industry.

We then talked about the future of mobile

We ended the class discussing whether or not the iPad was a mobile device. Good conversation and I’ll post on this later if I can actually form a strong opinion.

Next class we have a presentation reviewing the book Twitterville by Shel Israel. (I also got the Esquire augmented reality issue to share with the class. Gotta love eBay!)

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I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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