Facebook and their expansion into social activities

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As you may suspect, I spend an inordinate amount of time thinking about Facebook.  Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature.

Movies – People love to watch movies together. Whether they’re at home or in the theater, people love to share the experience of a movie. (Hopefully after the credits have run.) More recently,with what is being callled Media Stacking, people have been sharing movies via text & Twitter without even being in the room. The shared/social experience of movies is the reason Reed Hastings, the CEO of Netflix was just named to the board of Facebook and that Warner Bros recently signed a deal with Facebook to show a limited movie collection.

Shopping – Let me start by saying that men don’t shop. They look for something and if they can’t find it within 5 minutes; they leave. That’s not shopping. Shopping is what women of all ages do. They do it with friends (one or more) and for all of the women I’ve known over the years, it’s a social endeavor. If Facebook partners with retailers to utilize people’s friends on Facebook to help them make a final selection or virtual versions of physical products, they can extend the social nature of shopping into the online world. (There are already shopping communities but I don’t believe these communities have critical mass and I expect Facebook to own this space long-term.)

Concerts -If you can watch a movie on Facebook, then concerts are a no-brainer. They’re far more social than movies, because you can yell into your friends ear, during the performance. (Don’t try this in a movie.) Expect to see more live events on Facebook like SMTOWN in Paris in the near future.

I’m sure there are more social activities that Facebook could facilitate and in my mind, these are the big ones.

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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