Category#usability

Usability and the Apple Watch

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I haven’t had much time to comment on the impending release of Apple’s Smartwatch, aptly named Apple Watch (not iWatch) and my biggest question was how easy will the device be to use. The minuscule interface puts the term “limited real estate” to the test. But after watching this video, I’m excited to try it out. I’ve listed out some of the changes that will...

Something that sounds smart but really isn’t

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                  I was recently in a meeting where someone said they were now going to “design for mobile first and then simply expand to larger screens“. This is one of those things that sounds smart but the more you think about it, it’s really foolish. This leads one to believe that the only difference between mobile devices and...

simple nav

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So I’m working with students on creating mobile applications and I’ve seeing some amazing business ideas. Apps are best when they’re simple tools that allow customers to execute on behalf of the company. I have a team that has come up with a great idea – which I can’t share – and it only has five screens. I have them mockup their app using Axure and I started...

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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