Category#usability

Usability and the Apple Watch

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I haven’t had much time to comment on the impending release of Apple’s Smartwatch, aptly named Apple Watch (not iWatch) and my biggest question was how easy will the device be to use. The minuscule interface puts the term “limited real estate” to the test. But after watching this video, I’m excited to try it out. I’ve listed out some of the changes that will...

Something that sounds smart but really isn’t

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                  I was recently in a meeting where someone said they were now going to “design for mobile first and then simply expand to larger screens“. This is one of those things that sounds smart but the more you think about it, it’s really foolish. This leads one to believe that the only difference between mobile devices and...

simple nav

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So I’m working with students on creating mobile applications and I’ve seeing some amazing business ideas. Apps are best when they’re simple tools that allow customers to execute on behalf of the company. I have a team that has come up with a great idea – which I can’t share – and it only has five screens. I have them mockup their app using Axure and I started...

Connecting (video)

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Let’s get one thing straight before you watch this video. Usability – also known as interaction design – IS marketing. It’s an inbound/on-demand world and if you get in your customer’s way: You’ve failed.
This is an amazing video (18 minutes and worth every second) that highlights some of the impacts of the Post-PC era and touches on a Post-digital world. Enjoy!

Usability on the Touchweb

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I’ve been working on redesigning my site, starting with the mobile aspect first and it’s an interesting exercise to go through. The first thing I considered was how navigation works. When I use my iPhone, I don’t necessarily want to use two hands to navigate. I usually have it in my right hand and use my thumb to navigate; turning it horizontally for data entry. This means that...

Web 2.0 design and the touchweb

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I’ve been singing the praises of usability for many years and with the rise of the touchweb (mobile Internet on smartphones), usability is going to become even more important. For those that don’t know, usability is exactly what it sounds like; can the majority of users, regardless of their level sophistication, use your website/app to do/find what they need? Usability has evolved as...

Mobilizing your Brand

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This post was originally featured as a guest post on think (here). I put it together for a good friend of mine, Jason Markow (@jmarkow). His blog focuses on helping entrepreneurs. The content of the post is based on a lecture I’ll be giving at the Rocky Mountain Direct Marketing Association on January 13th. (I’ll post the details when they have them up on their site.) Enjoy! Just in...

Simple does not Equal Usable

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I posted a short while back about Jakob Neilsen’s site and the question of how usable it is. My argument was simple; the nature of the Internet has changed since Jakob put the site up and the Internet/browser today is closer to an application than a brochure. I received some nice comments and one question via email that contained the following. . . . sites should try to be like Google. Dead...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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