So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...
On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...
Great story about COMODO, a non-tech company using Twitter and Kickstarter.
Interesting idea . . .
@irrive looks like a great way to experientially map out your trip using images from Instagram/Flickr, check-ins on Foursquare and Tweets. (The system also creates a very cool video but there is no way to embed it.)
This data visualization was created by @jeffclark
Marketing Is Dead – blogs.hbr.org/cs/2012/08/mar… Excellent post from Bill Lee on Harvard Business Review #socialmedia #socialmarketing
— MichaelMyers (@MichaelMyers) August 11, 2012
This is a great video from @daltonc, the founder of App.net. App.net aims to create a Twitter-like service without utilizing advertising to support their business. (I remember several years ago, when Twitter was still shiny and new, someone launched a survey to find out if people would be willing to pay for Twitter and the majority of people that responded, indicated that they would pay $5 a...
Coming to the realization that good advertising and good marketing are often two very, very different things.
— amber finlay (@its_amber) July 24, 2012
I posted about Amex’s foray into the world of mobile and social back in March but just found this “how to” video. Enjoy!