Category#transparency

Jason Momoa + Carhartt (video)

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A friend of mine posted this video on Facebook. It’s an amazing piece created by Carhartt showing Jason Momoa  (GoT, Justice League) with his family. They paint a picture of Momoa as a renaissance man, acting, directing, producing, painting, skateboarding, climbing, building and most importantly being a father. The story is transparent in that he talks about struggling being away from his...

Good social should be like Dave Grohl

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For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people love the Foos is Dave Grohl, the human being. He does things that make you feel like he’s a...

Guest lecture for the Rocky Mountain Direct Marketing Association

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Tonight I had the privilege of speaking at an RMDMA event and had an excellent time. We had business stakeholders from a variety of business models and we walked through a simple conceptual model for social media that I developed around five years ago. The model describes four distinct levels of an online relationship that you can have with your customers/potential customers. Findable...

Social Media vs. Social Business

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I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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