Category#teaching

Needed: Digital Marketing Projects for winter quarter 2018

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For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get...

SxSWi 2016

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Last year, I was on a flight from Austin to Denver, frustrated that I was unable to attend more sessions at SxSWi. It was my first year and I was overwhelmed by the quantity/quality of information. I had attended 4 days of sessions from 9am to 5pm and still only scratched the surface. As I sipped yet another Coke, I thought to myself; “I need an army.” Then one of the many voices in...

We’d all code if we could

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I have been teaching a course called Gateway to Business at the Daniels College of Business for the past three years. This course is for Freshmen and I copiloted the course back in 2012 with Dr. Stephen Haag. The course is an attempt to remove the mind numbing joy of business 101 concepts by having students apply those concepts to a mobile application-based business model. They are tasked with...

Mobile Consumer Behavior: The trip home

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  It has been an amazing class/trip to Japan. I learned a lot about mobile consumer behavior and the cultural characteristics that drive some of the behavioral differences. In the end, if you boil the trip down to its base element(s), it all comes down to culture.  When I started this class, the equation I came up with for mobile consumer behavior was Psychology + Culture + Capability =...

Mobile Consumer Behavior: Day 9 in Japan

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Today is our last day in Japan and I got up early, ate and headed out to the Fushimi Inari Shrine. This is a place I’ve always wanted to go and it did not disappoint. It’s about 1/2 hour from our hotel and it was easy to find. There are roughly 1 million photo opportunities and the repetition and process of getting from shrine to shrine was hypnotic. Truly something to be experienced...

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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