#socialMedia

I attended the annual Big Boulder conference Monday+Tuesday of this week and once again, it was an amazing experience. (I’ll post about the event soon.) One of the people who spoke at the event was Tram Nguyen of Pinterest. She said what most of us already know; many people use Pinterest to plan things. Weddings, meals, …

social media venues and when they get used

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Had to share . . .

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your …

B2B social: part 2

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For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people …

Good social should be like Dave Grohl

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For most, the word snob is derogatory.  Someone who’s palette is so sophisticated they can’t be pleased. Someone who has the highest standards when it comes to experiencing the thing that they love. If you think about this definition, you could also call them geeks. Terms like beer geek, bike geek are common these days. Subject Matter Experts, …

Snobs rule!

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Alan Schaaf and breaking outside of your friends list

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The most common terms on social media: Women vs. Men

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I recently had the good fortune to talk to Ed O’brien, part of the business development team at Chute. Chute is an amazing little company that utilizes user generated content (UGC) to promote brands. Their platform allows businesses to 1) discover, 2) engage and 3) secure permission to use the content and, 4) empower their …

Get Chute!

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                                I have a friend that works with luxury brands and he was recently chatting with someone that he knows that works with Porsche; let’s call him William. It turns out, some of the executives had flown out to southern …

Porsche realizes they’re on Instagram

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None of this is that surprising other than their responses. Enjoy!

Beware of the transparency social media allows for (video)

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