Category#socialMedia

SxSW Class Details

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I have been taking students to the SxSW conference for the past 5 years and I’m excited to go again this year! I’m writing this post to document some of the details for students interested in taking the class. I’ll bullet them out for clarity. There are two required F2F meetings during the quarter. One close to the midterm and the other right before we go. Exact dates and times...

social media venues and when they get used

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I attended the annual Big Boulder conference Monday+Tuesday of this week and once again, it was an amazing experience. (I’ll post about the event soon.) One of the people who spoke at the event was Tram Nguyen of Pinterest. She said what most of us already know; many people use Pinterest to plan things. Weddings, meals, etc. They use it as a planning tool for short-term things. Then Chris...

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

Good social should be like Dave Grohl

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For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people love the Foos is Dave Grohl, the human being. He does things that make you feel like he’s a...

Snobs rule!

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For most, the word snob is derogatory.  Someone who’s palette is so sophisticated they can’t be pleased. Someone who has the highest standards when it comes to experiencing the thing that they love. If you think about this definition, you could also call them geeks. Terms like beer geek, bike geek are common these days. Subject Matter Experts, (SME – pronounced...