Category#SEO

TED Talk from Eli Pariser on the danger of “filter bubbles”

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I posted about the future of search being a three layer cake two years ago and in it I outlined a three tabbed SERP solution with social (filtered) results being first, business results being second and academic results on the third tab. I somehow missed this TED Talk (thanks to @jmarkow) from @elipariser on “filter bubbles”, where he outlines the pitfalls of having your content...

What PageRank should be now

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If you’re unfamiliar with the the concept of PageRank . . . then go here for a detailed explanation. To woefully oversimplify, PageRank is the method with which Google determines which sites are returned in what order when search for something. Currently PageRank is a complex combination of your site content (optimized & fresh) + inbound links + metadata. All of this information allows...

Social SEO (video)

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I posted about what I referred to as the corporate social graph and it’s impact on search results many moons ago. Google is beginning to include social media in PageRank. Enjoy!

The future of search is a layered cake

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Some months ago I was surfing the net and came upon a post that featured a brief conversation at the end of it. Someone was watching a panel discussion and they were talking about the future of search. (I wish I could find the post.) They were discussing the rise of social search and predicted that search/search results would eventually have three layers. Social – Return results from your...

Why does social media fail?

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I got a call from a friend who’s going to pitch some social media work and we got to talking about what direction he wanted to take the conversation. It raised some excellent points that many fail to see unless you’ve been through it. I’ve used this recipe in the past and it has worked for me. Obviously you always want to start the conversation with: “What are your goals...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

The Death of Marko-babble

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I was recently working with a client and we were discussing text content on their site. I asked a question about the content in a specific section and they replied; “Oh. That’s just marko-babble.” I (like many) have suffered from meaningless content over the years and with the evolution of the Internet, have come to realize marko-babble is dead. The autopsy reveals the...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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