Category#recommendation

Guest lecture for the Rocky Mountain Direct Marketing Association

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Tonight I had the privilege of speaking at an RMDMA event and had an excellent time. We had business stakeholders from a variety of business models and we walked through a simple conceptual model for social media that I developed around five years ago. The model describes four distinct levels of an online relationship that you can have with your customers/potential customers. Findable...

Social Media vs. Social Business

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I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...

Information Technology Strategy: Class 3 – Social Media

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Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative.  From there we moved on to the benefits of social media. Habitual vs. Loyal – Buying from Amazon is a habit of mine. I would just as likely to to Overstock.com to buy my books. Craftsman Mentality –...

Web 2.0 for the CIO (part 1)

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I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

What’s Social About Advertising?

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Just finished reading a report by the IAB that defines social advertising and lays out some best practices. In the past I’ve posted about businesses partnering with customers to enable personalized advertising (also known as “ads customers actually want”). I’ve also recommended that business need to create tool kits that enable customers to create quality ads. This is a...

The iPhone is the Concept Car

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Ever wonder why auto makers don’t release concept cars as production cars? (Wow. I sound like Andy Rooney.) Well, I have. I’m not really a car guy and sometimes I do end up at car shows and see the most amazing cars but rarely do they end up in the showroom. Some recent examples are: The Cadillac Sixteen The Audi Locus The BMW H1 Volvo SC90 As far as I understand it, the car industry...

The Kite is Bright

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This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being Martin . . . Fortunately things got better from there. Once we sat down, they told me they had just finished an interview with the Wall Street Journal the day before and had also made a TechCrunch...

Geotargeting Interacting with Location Based Services

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I was recently having a conversation with a client about digital signage and how this could be used in different types of venues. Everything from retail to hotels could easily find a clever usage for this technology as it is. We then started to talk about the potential of digital signage as the “anchor” for location based services. In brief, these are marketing efforts provided by...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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