Category#persona

The end of advertising as we know it

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I recently read this piece by James McQuivey¬†of Forrester and it’s definitely worth taking a look at. Just in case you don’t take my advice, the focus of the article is that large companies like P&G, GE and JP Morgan Chase are revisiting their digital (display) ad spend and are asking Google and Facebook for transparency into their reporting. When is an impression an impression...

Communication persona

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I recently received the notifications on the right from the The New Work Times, AFTER I had unsubscribed from the email list because (you guessed it) I didn’t want to receive duplicate information. I recently enabled push notifications from the Times app and I’m not picking on the TNYT. Instead, I’m offering this¬†advice. When enabling push notifications, ask the recipient if...

Now You too can Have Opposable Thumbs on Your Feet!

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I’ve been talking about online personas enabling marketers to create personalized marketing and questioned whether it will live in your browser or your social network. I ‘ve also listed the challenges and in the end the benefits of having multiple personas. Now, three companies that don’t rhyme with Poogle, Fritter or Pacehook are creating an online persona aggregator. chi.mp...

Converging in on Your Online Persona

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I’ve posted about the creation of online personas and where they may live (the browser vs. the social network) and recently read (and commented on) a post entitled Firefox Could Be the Real Facebook Challenger by Marshall Kirkpatrick of Read Write Web. This is an excellent post and sites several reasons for Marshall’s belief that these two companies will soon be in the same business...

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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