Category#mobile

Loretta | Google Super Bowl Commercial 2020 (video)

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So . . . I like many others, loved this commercial from Google. I’m also curious by the fact that many people seem to be missing the point. It shows Google Assistant becoming our personal assistant. This is an essential part of an AI learning about us and facilitating our needs. (It reminds me of Replika in a way.) The rise of personal searches is no secret and this is the next logical...

How are organizations driving mobile innovation?

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I was fortunate enough to be asked to speak on a panel this morning that focused on driving innovation in the mobile industry. The invitation only event was the Mobile Innovation Summit and was hosted by Ibotta.  The event was awesome and included many amazing speakers (image below). The title of the panel was: How are organizations driving mobile innovation? The participants on the panel...

Needed: Digital Marketing Projects for winter quarter 2018

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For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get...

SxSWi 2016

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Last year, I was on a flight from Austin to Denver, frustrated that I was unable to attend more sessions at SxSWi. It was my first year and I was overwhelmed by the quantity/quality of information. I had attended 4 days of sessions from 9am to 5pm and still only scratched the surface. As I sipped yet another Coke, I thought to myself; “I need an army.” Then one of the many voices...

A modern day breakup

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There are several things I find interesting about this video.

This is how many relationships end (and begin) in today’s mobile culture.
This is a “music video”. There used to be these things called music videos when MTV wasn’t a cultural scab on the collective shin.

Enjoy!

Someone needs to go shopping

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It would be painfully cliché to say that business has evolved over the past 20 years. It’s been disrupted. People work whenever and wherever they are. They do much of this work from mobile devices, 24 hours a day, 7 days a week and embrace BYOD. Not all workforces are mobile workforces but as corporations of deconstruct, there are a new set of tools to empower offices. Slack is an app...

Mastodon + Clutch + Red Rocks and tickets with depth

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Back on May 3rd, I attended my first metal concert in many many moons. The show featured Mastodon + Clutch. (Two sounds that are VERY different. Prog Rock ≠ Funk Metal.) I don’t listen to metal any longer but definitely appreciate the culture. Metal fans are a tightly knit community and I saw many who appeared to be old friends. (The average age of the audience was 30+ and I saw very...

Getting people to use mobile for transactions

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Mobile commerce is here!!! If I had a nickel for every time I heard that I’d have about 35 cents. But this time will surely be different! Apple has jumped into the ring for the higher end of the market and MCX with CurrentC will get the lower end. There’s only one small problem: just because people can do something doesn’t mean they will. Mobile transactions aren’t a...