Category#misc

Determining customer value by measuring engagement

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I’m currently teaching an intro to marketing concepts course (online) in the MBA@Denver program.  We’re using 2U as the platform and it’s going well. One of the questions I received from a student last night was “Is there a yardstick for measuring value?”.  Unfortunately, there is no yardstick!  But there is a simple model to help you out. When you think of value...

Migrations

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Migrations are a natural phenomenon and I’m starting to wonder if migrating to IoT is in our nature. Below are some migrations I’ve witnessed recently and some thoughts on what it will take to get the IoT migration underway. For the past 7 years, I have parked my car at Observatory Park and walked 8 blocks to Daniels College of Business. 3 weeks ago I was on the phone with my wife as...

Meh

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You should stop reading this post right now, go to meh.com and buy the latest offer! Or . . . you could check out the community and see if you’ve got what it takes to join meh. (You do.) I personally like the polls section. It’s worth perusing. What exactly is Meh you may ask. That is a very hard question to answer. It’s a daily deal site with a community attached with funnyish...

How are organizations driving mobile innovation?

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I was fortunate enough to be asked to speak on a panel this morning that focused on driving innovation in the mobile industry. The invitation only event was the Mobile Innovation Summit and was hosted by Ibotta.  The event was awesome and included many amazing speakers (image below). The title of the panel was: How are organizations driving mobile innovation? The participants on the panel other...

The death of Flash and the joy that is Zombo.com

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No. This is not a DC spoiler. I’m referring to Adobe killing the Flash Player. When Flash was created/released back in 1996, it was like a breath of fresh air. (Just in case you’re not old enough to remember, the internet was REALLY ugly when it first launched.) Businesses could now show their creative side with manageable load times. But businesses quickly abused this newfound tool...

3 things to consider with the AI revolution

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By now, most of you have heard of Artificial Intelligence and depending upon which school of thought you subscribe to, you’re either scared to death and moving high into the hills or your preparing for our overlords’ arrival. Needless to say, the truth is somewhere out there. In the middle.  If you’re not up-to-speed, here’s a rundown of where we are as of today. Musk...

Hawaii – The global sustainability lab (video)

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I love Maui. I have been going there with my wife and children every summer for many years. It’s our time to be in/on and around a very specific spot in the Pacific Ocean. It is where my children touched the Ocean for the first time, so it has a special place in my heart. We have been to the Big Island and Kauai as well. The Hawaiian islands are amazing. I once read that there are 13...

Unification: The tour that never was

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I grew up on Rock n’ Roll (classic, metal, grunge, industrial) and have always loved the energy of that music. I’m also someone who likes the texture of good vocals. A deep sustained growl. And over the past twenty years, I’ve seen a couple of singers – with that vocal quality – create new bands and amazing music. Both are my style. Both are now dead. On December 3...

Jason’s email

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OK, just finished. Here’s my take. Users don’t want to be sold to. So Enablement is out unless it comes wrapped . People do still get pissed about data, even though we all expect it’s happening anyway. And #3 is already happening… sort of. Their approach with “Reddit Gold” where users essentially gift one another premium access to the site for leaving positive...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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