Category#location

Why Foursquare failed to reach escape velocity

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@simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have a different perspective having used the service since...

Foursquare pivots

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I just received this email from Foursquare. I have mixed feelings about this but I respect their decision to listen to the data (aka their users.) Love the new logo! Hi Michael, About five years ago, we launched a little app called Foursquare. As one of the first million people to sign up for Foursquare, you’ve been with us pretty much since the beginning. You’ve seen us grow from a tiny project...

Location: the essential element in your personal brand

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Last week I was lecturing to my class on the importance of personal brands in the digital age. This is a lecture I’ve given numerous times before, with an emphasis on transparency and passion. Let them know who you really are without getting too personal Passion is what gets work done I had them look themselves up on LinkedIn (after Googling themselves) to see if there were any issues that...

The Culture of Location

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One of the biggest/best things I heard at the #BigBoulder Conference at the end of June was the idea that location is the lynch pin for all data. This, of course was offered up by the guys from @Esri, and it got me thinking. Location for me has always been more than a dot on the map, but I’ve spent an inordinate amount of time focusing on the depth of that dot. What’s the persona of...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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