Category#location

Why Foursquare failed to reach escape velocity

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@simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have a different perspective having used the service since...

Foursquare pivots

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I just received this email from Foursquare. I have mixed feelings about this but I respect their decision to listen to the data (aka their users.) Love the new logo! Hi Michael, About five years ago, we launched a little app called Foursquare. As one of the first million people to sign up for Foursquare, you’ve been with us pretty much since the beginning. You’ve seen us grow from a tiny...

Location: the essential element in your personal brand

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Last week I was lecturing to my class on the importance of personal brands in the digital age. This is a lecture I’ve given numerous times before, with an emphasis on transparency and passion. Let them know who you really are without getting too personal Passion is what gets work done I had them look themselves up on LinkedIn (after Googling themselves) to see if there were any issues that...

The Culture of Location

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One of the biggest/best things I heard at the #BigBoulder Conference at the end of June was the idea that location is the lynch pin for all data. This, of course was offered up by the guys from @Esri, and it got me thinking. Location for me has always been more than a dot on the map, but I’ve spent an inordinate amount of time focusing on the depth of that dot. What’s the persona of...

CRUCES 5th Anniversary

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On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time...