Category#location-based-services

@DanielsatDU Marketing Roundtable & Digital Marketing Summit

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I’m excited to announce that I will be apart of the Digital Marketing Summit on the 24th of this month at Daniels College of Business. (Details to attend can be found here.) I’ll be talking about the business impact of the following items: Post-PC Era – Smartphones/tablets are the digital consumer devices of choice. What do businesses need to do to address this fundamental shift...

Question from The Purplelist

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I’m a huge fan of PSKF and I’m also a member of their expert network, The Purplelist. I was asked a great question today by Scott Lachut and thought I’d share it because events and fans are some of these most exciting aspects of the emerging mobile market: Recently listened to an interview with Ticketmaster CEO Nathan Hubbard, in which he discussed the future of live events...

Fanatic Fans!

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Established behavior + niche need = successful business I’ve uttered this equation several hundred times over the past few years and I look for these qualities in every business model I review. In the fall of 2009 Brian was at a Phoenix concert in Phoenix. As the concert started, he looked around and saw hundreds of people pulling out their smartphones to tweet, post pictures to Facebook, shoot...

Location based marketing vs. location based services

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What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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