Category#LinkedIn

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

LinkedIn needs to dashboard me

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LinkedIn is an amazing tool. I use it daily for the following tasks Research companies and potential business partners Keep up to date on what’s going on in the digital marketing industry (Search, mobile, location, social and data across all three of these, just in case your keeping score) Share content to the LinkedIn group Marketing@Daniels Review who has checked out my profile Check out...

#BigBoulder 2012 Rundown

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This past Thursday/Friday I had the good fortune to attend #BigBoulder Conference in  . . . you guessed it; Boulder Colorado. This event was put on by @gnip and was an excellent opportunity for me to see what the current state of social data is. The event tagline was Big Data, Big Ideas, Big Opportunities and I witnessed all three. What I also saw were a lot of companies coming to talk with each...

What LinkedIn should do next

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Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving as the interwebs have become increasingly more social. With 150+ million users, I feel as though...

LinkedIn or Facebook for B2B? (infographic)

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This is an interesting infographic and there are two things that really stand out as critical to the argument. People do not shut off business thinking when on Facebook. Uh . . . maybe . . . Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with a brand on Facebook is a truly a one-to-one. Plus, I’m not sure that B2B...

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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