#LinkedIn

I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your …

B2B social: part 2

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LinkedIn is an amazing tool. I use it daily for the following tasks Research companies and potential business partners Keep up to date on what’s going on in the digital marketing industry (Search, mobile, location, social and data across all three of these, just in case your keeping score) Share content to the LinkedIn group Marketing@Daniels Review who …

LinkedIn needs to dashboard me

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This past Thursday/Friday I had the good fortune to attend #BigBoulder Conference in  . . . you guessed it; Boulder Colorado. This event was put on by @gnip and was an excellent opportunity for me to see what the current state of social data is. The event tagline was Big Data, Big Ideas, Big Opportunities and I witnessed all three. What I …

#BigBoulder 2012 Rundown

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Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving …

What LinkedIn should do next

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This is an interesting infographic and there are two things that really stand out as critical to the argument. People do not shut off business thinking when on Facebook. Uh . . . maybe . . . Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with …

LinkedIn or Facebook for B2B? (infographic)

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About 3 weeks ago I dropped my iPhone. The screen cracked, but it still worked and I bought it at Best Buy for their $15 a month protection plan that allows you to get a new one if anything happens to it. (Other than submersion; which I don’t get. An accident is an accident.) I …