Category#Google

Why the Apple Car doesn’t make ANY sense

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Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...

Why the Apple car makes sense

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There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a person could fix there car if there was a problem because cars were...

Wall-E + EVE = JIBO (video)

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So . . . this is very interesting. They wanted to raise $100,000 and with 23 days left, they’ve raised $1,104,109 on Indiegogo. As Google expands it’s data-based business, expect it to acquire this company quickly. Nest is a joke compared to this when it comes to data collection.

The smell of fear

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                Google buys Waze for $1.3 Billion!!! Rewind Facebook buys Instagram for a $1 billion!!! Reset These companies aren’t worth anywhere near a billion dollars. I love them and they simply aren’t worth the multiples that are being paid . Why then, did they get acquired for those prices? Fear Facebook and Google are betting on the...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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