Category#Foursquare

My grey Saturday

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So  . . . my wife and I went out today since the kids were with their grandmother. In the process we forgot our mobile phones. We BOTH forgot our phones. But, being level-headed individuals we thought we’d feel disconnected while simultaneously feeling good because we could just hang out with each other, uninterrupted. However, over the next couple of hours, I/we realized how enabling our...

Step into the Foursquare time machine

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Foursquare and Samsung have partnered up to allow you to visualize your check-ins. If you’re a #geoGeek like me, you’ll love this distraction! Click here and you can review where you’ve been and when. (Be sure to pause it and go step by step to see some interesting stats.) You can also export your stats as an infographic. Mine is below. (Creature of habit!) Via @drewlawrence...

“M” is for Mobile Marissa

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On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...

CRUCES 5th Anniversary

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On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time...

Use Foursquare to sell products even if you don’t have brick and mortar locations

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I’ve posted about brick and mortar businesses having the upper hand when it comes to mobile marketing. One aspect of this lies in Foursquare, Facebook Places, Google Places and Yelp offering more ways for those businesses to be found and connect with potential customers. But what do you do if you sell a product (or service) and don’t have your own location? The short answer is...

American Express: Working the mobile and the social

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At the risk of sounding like a commercial, I’ve been an American Express member for many moons. Growing up I associated the company with the upper crust of society; specifically in America. (Hence the name.) Something to be attained. When I got a card, I somehow felt like I’d arrived. It was a sign of forward progress. It was also a sign of being in debt! Lately AmEx has been showing...

Geeks & Hipsters bike tour

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For those of you that have been to Europe, you know that the best way to experience the cities is on foot. (Bus tour?!?!?!?) And . . . that can be somewhat limiting when trying to march your carcass across Paris. I’ve been thinking that experiencing European cities may be best on a bike. Not the traditional bike tour, that takes you across the landscape on your shiny Trek Madone but instead...