I have been writing about the corporate social graph since February and have discussed its impact on search and how to move towards accurately measuring it. One of the main issues with the developing a CSG is its impact on brand equity. For those of you keeping score the focus of the CSG is to have companies create as much interaction utilizing Internet technologies and Web 2.0 venues. This...
There has been a lot of great conversation about the discovery vs. search and the challenges that discovery creates. Discovery in regards to search is exactly what you would think it is. Search is looking and finding something specific while discovery is an unexpected find. People do this all the time when surfing the web. They start with a goal in mind and then end up at Zombo (make sure the...
A couple of months ago, Hayden Sutherland of Ideal Interface contacted me in regards to the potential of the corporate social graph; a concept we had come up separately and had been thinking about. After several emails, Hayden presented me with some questions to get my opinion on the details surrounding the corporate social graph. He posted the Q&A on his site and I wanted to share them on...
I was recently talking with Matt Garton of Travel Connexxions about Search Engine Marketing and usability. We discussed niche search engines and the push toward improved usability with Ask leading the way. Currently when you search on an item the results will bring back sites, blogs, images, videos and news. This is more thorough for the user but tends to dilute the focus of SEM, which is to...
I have been thinking about the social graph concept quite a bit lately and decided to find out exactly what a social graph is. What I finally settled on was the “official definition”: Social Graph is the network of connections that exist through which people communicate and share information. Applications like photos and events are examples that leverage the social graph. Dave...