Category#content

Needed: Digital Marketing Projects for winter quarter 2018

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For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get...

It’s time for Flipboard to get contextual

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I love Flipboard. It’s an amazing tool and I’ve recommended strategies in the past. I’ve been spending more time on it lately and they’ve been doing a great job of suggesting topics for me to follow. When I open the app, it takes me to the Daily Edition, which is an aggregate of all stories across “all” my interests. This is a great idea but I notice that when...

Get Chute!

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I recently had the good fortune to talk to Ed O’brien, part of the business development team at Chute. Chute is an amazing little company that utilizes user generated content (UGC) to promote brands. Their platform allows businesses to 1) discover, 2) engage and 3) secure permission to use the content and, 4) empower their fans by using their content. This is great business model for numerous...

The evolution of digital content

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Aggregation – Back in the day there was this thing called RSS, which stood for Really Simple Syndication. It was a way of getting a list of all the content that a site created in one easy to read list. Yep. It’s still around. There’s one in the upper right hand corner of this site. Curation – Now there is a amazing tool called Twitter. Twitter allows you to follow specific...

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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