Category#consumer behavior

Five changes brands need to make

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Way back in May, I was fortunate enough to attend Brandwatch’s Now You Know conference series in Denver. It was an awesome event and it was focused on educating marketers as to what can be known and utilized to build their business’ through social listening. One of my favorite presentations was given by Misia Tramp, VP of Customer Experience Strategy at Metia. Not only was she a...