Category#businessmodel

Business needs to evolve

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Update: I had this scheduled for tomorrow but given Google’s news today, it seemed to make more sense to post now. Check out Google’s new parent company: Alphabet. My father and I were talking the other day about the how difficult it is for businesses to stay in business for any serious period of time. I’m not sure I can put an exact number on many years a business has to exist to...

Someone needs to go shopping

S

It would be painfully cliché to say that business has evolved over the past 20 years. It’s been disrupted. People work whenever and wherever they are. They do much of this work from mobile devices, 24 hours a day, 7 days a week and embrace BYOD. Not all workforces are mobile workforces but as corporations of deconstruct, there are a new set of tools to empower offices. Slack is an app that...

A brand supscription

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This is an interesting article from Wired Magazine. The premise is that people don’t want to own things anymore and the brands that they mention are Apple/Amazon. The examples they give are content: music and books. But we’re also seeing this with the rise of Lyft and car2go. My opinion is that people are giving up on owning things because of the cost and because they can’t keep...

The new business reality: a feature as a business model

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It’s almost comical to say there is a new business reality at play. This is because there are so many forces at work lately, that it seems as though new realities are created and killed almost every quarter. Opportunistic turbulence is probably the best term for it. I’d like to call one out for review Features can be business models. I’ve listed some examples below: Dropbox...

Geeks & Hipsters bike tour

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For those of you that have been to Europe, you know that the best way to experience the cities is on foot. (Bus tour?!?!?!?) And . . . that can be somewhat limiting when trying to march your carcass across Paris. I’ve been thinking that experiencing European cities may be best on a bike. Not the traditional bike tour, that takes you across the landscape on your shiny Trek Madone but instead...

Utilize the landscape you’re in (video)

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Are you B2B/B2C, product/service and/or online/brick & mortar with an online presence? No matter what you are, it’s important to be adept in the business landscape you occupy. You must remain agile and creative. This video embodies the needs of today’s business landscape. Enjoy!

Blippy + Stickybits + MyBrandz = Product Persona Maps

B

They always said; you are what you eat. (Unfortunately, that makes some of us a caffeine infused bucket of popcorn with extra butter.) We also know that you are what you buy; at least from a marketing perspective. There are three start-ups that I would like to see join forces in some way to help create Product Persona Maps. Blippy – This company streams what it’s members are...

Building a business, blogging and a lack of passion

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I was talking with a friend of mine today and he described a situation where he was trying to help a client understand that based on her business model; she needed to be the one to blog for her business. She replied; “I don’t have much content and was hoping you could blog for us.”. This was after a conversation last week where she shared with him that she was really passionate...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

The Internet for the Low Low Cost of . . .

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Well  . . . since the Internet has swung into the collective consciousness, it has primarily been a cost free medium, except for the price to access it. (This is what happens when academics run the world. Not complaining. All of the online growth would not have been possible if businesses would have charged for content initially.) This is about to change. Several media magnates have recently said...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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