Category#brand

YETI Presents: Offseason (video)

Y

Holy crap! YETI has been creating an amazing video series for at least two years and I missed them all. Until today. There are many unbelievable stories. This is one of my favorites (so far) and I’ll be sharing some others soon. Enjoy!

60 years of logos (video)

6

This is a great piece on Ivan Chermayeff & Tom Geismar who’ve created some of the most iconic brands in history. After watching this, go over to Logojoy and create a free AI-driven logo for your business. Logojoy isn’t quite as elegant as Chermayeff & Geismar but get a feel of how quickly the tech will get there. Enjoy!

Five changes brands need to make

F

Way back in May, I was fortunate enough to attend Brandwatch’s Now You Know conference series in Denver. It was an awesome event and it was focused on educating marketers as to what can be known and utilized to build their business’ through social listening. One of my favorite presentations was given by Misia Tramp, VP of Customer Experience Strategy at Metia. Not only was she a great...

Apple’s Christmas commercial (video)

A

I’m not much of a fan of TV commercials, probably because I don’t see them very often. #killYourTV But this commercial is pretty amazing. Not because it’s a tear jerker but because it speaks to a new behavior set that marketing companies like Chute are plugged into. People now have these amazing media tools in their hand – which they have had for a number of years –...

Marketing personas need Brand Graphs

M

I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

@DanielsatDU Marketing Roundtable & Digital Marketing Summit

@

I’m excited to announce that I will be apart of the Digital Marketing Summit on the 24th of this month at Daniels College of Business. (Details to attend can be found here.) I’ll be talking about the business impact of the following items: Post-PC Era – Smartphones/tablets are the digital consumer devices of choice. What do businesses need to do to address this fundamental shift...

Lyrical nonsense

L

As a young man I had a love for music with a visceral yet structural sense. Music that made you feel like you’d gotten on a train and traveled quite a distance by the end of the song. The thing that was not important to me was lyrics. Bands like Talking Heads and Bob Dylan, although admittedly smart, made me want to burn the radio. Their music had little or no sense of motion and...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

Connect