Category#blogging

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

My Tumblr experiment

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After my #hashtag/Instagram experiment I decided to create a Tumblr account to see what the ecosystem was like and to see if tagging had the same impact. What I quickly got, was a lesson in content. In other words, the type of content that garnered the most traffic. I’m not talking subject matter. I’m talking medium. . . . and this is what I’ve found so far. Video – If...

CRUCES 5th Anniversary

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On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time. Below...

4th anniversary of CRUCES

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When I was a young man, I pretty much had a comment for any and every situation. Although I believed this to be one of my many strengths, it wasn’t always appreciated. (Can you believe it!??!?!!?)  So much that my father told me one day that I reminded him of a type of tea that his girlfriend drank. The tea was called Constant Comment. For some reason this popped into my mind recently...

Building a business, blogging and a lack of passion

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I was talking with a friend of mine today and he described a situation where he was trying to help a client understand that based on her business model; she needed to be the one to blog for her business. She replied; “I don’t have much content and was hoping you could blog for us.”. This was after a conversation last week where she shared with him that she was really passionate...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

Moderate, in moderation please

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So . . . I’m a big fan of Anthony Bourdain and was recently reading one of his posts about the Hudson Valley episode. In the episode (video below) he sits down with one of my other favorite people; Bill Murray. The focus of his post is a funny incident after the cameras were done rolling. It really is worth reading even if you’re not a fan. He’s an excellent writer (and has many...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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